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Showing posts with label Microsoft. Show all posts
Showing posts with label Microsoft. Show all posts

UC Berkeley Picks Google Over Microsoft In Battle Over Campus Cloud Services


uc-tour
When you’ve got a campus with 70,000 students and staff on it, all requiring some form of integrated cloud service, be it for email, scheduling, documents, or what have you, the decision-making process over which service to use is not a trivial one.
Fortunately, UC Berkeley considered it not only necessary, but a duty to the public to not just consider the options carefully but to explain those considerations. They’ve put up a nice detailed comparison of Google and Microsoft’s offerings (Apps and Office 365) as they relate to University business. Anyone or any institution thinking of doing a similar deployment may find it interesting reading.
For the rest of us, perhaps an executive summary will do:
Google essentially won out on flexibility and ease of use for both those implementing the system and their users. Migration from Cal’s local services to Google’s would take far less time, cost less money, and be far less complicated than if they had gone with Microsoft, whose installation process involves putting in local servers and replacing key services.
But it was far from a knockout; in fact, Google receives a drubbing in calendar features and integration, and in the specifics of the contracts. Microsoft’s robust calendar, built on years and years of enterprise work, is far superior to Google Calendar, which is made to be a simple, accessible, social tool. And Microsoft appears to have a contract that is more sensitive to, say, HIPAA requirements and other things important to a research university. Microsoft also ekes ahead on security, which isn’t surprising.
It seems that Berkeley felt that the most important thing was to have a good-enough system (with room for improvement) that’s familiar to its users. A quarter of Berkeley students are already on Gmail, which indicates the ubiquity of the service, and Microsoft was less yielding on a few features that would have to be migrated to their own solutions. Universities are patchworks of overlapping semi-compatible systems, but Cal appears to feel that Google’s system integrates and improves more than it fails (or necessitates changes in).
University digital infrastructure is a strange beast, and judging by the fact that both of these high-profile services have serious shortcomings, it may be that there’s room for someone to step in with a better solution. Students often have their own emails that they’d like to keep for as long as possible, and an @berkeley.edu one just isn’t important to them. They also are extremely likely to have smartphones, and those ownership numbers are only growing. We’ve seen some work on digitizing the content in our universities, but we’re still waiting on the breakthrough that definitively brings the university experience into the 21st century.
Berkeley’s existing agreements with Microsoft are unaffected (bulk software licenses and lots of specialty software). The announcement sent to students can be found here.

Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer


microsoft-eat-yahoo
Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008.

"Silver Lake, working with Microsoft Corp., venture-capital firm Andreessen Horowitz and Canada Pension Plan Investment Board, offered to buy convertible preferred securities equal to a 10 percent to 15 percent stake for as much as $3 billion, said one of the people, who asked not to be identified because the bids made this week are private," Bloomberg stated.
The offer is about 6 percent higher than Yahoo's current stock price. Another potential buyer, TPG Capital has offered more.
Bids are lower than what recent Yahoo investors must have been expecting. The company was expected to discuss the offers yesterday.
Alibaba, which Yahoo owns a 40 percent interest in, have indicated a desire to buy the entire company and are waiting to see how the partial stake offers are received.
"Alibaba is waiting to see whether Yahoo's board will deem the partial-stake bids inadequate and invite it into negotiations to acquire the whole company, a person with knowledge of the matter said. Alibaba is open to acquiring its stake back or making a larger push for all of Yahoo," Bloomberg was told.
If either Microsoft or Alibaba acquire part or all of Yahoo, the internet should get interesting next year as the transition occurs. As Search Engine Watch reported earlier this week, the Silver Lake consortium includes Marc Andreessen, co-founder of Netscape, who could also become the company's new CEO.
Source: 

Microsoft adCenter Upgrades for 2011 Holiday Season


adcenter-campaigns-update-2011
Microsoft adCenter has upgraded their reporting tools, features, and user interface. Microsoft believes these new changes will help advertisers to understand their accounts better for the upcoming holiday season.
Most of the changes are focused around the user interface for the client. AdCenter has been changing the Navigation and Discovery.
With the new UI you can manage keywords across your entire campaign and different ad groups all at the same time. While you're doing this you now have the option to filter the account in almost any way possible. This makes it easier for users to filter out what they don't want and access only the wanted data for deeper analysis.
Campaign setup has been simplified significantly. The new UI allows a much more user friendly Campaign setup. The whole Campaign setup is all on one page with the ability to preview you ads right on that page. This helps new advertisers to be able to set up everything on one page and not forget something from the previous page as it did before.
The new multi-metric trend charts appear on the Home and Campaign tabs to help you to compare up to five different performance metrics in the same place. You can hover over one of the five charts to pull up more details and zero in on the different data. It will also allow a cut and paste feature and allow your to copy data and move it within the Desktop.
There are a ton of improvements in the keywords grid. Now you can review keyword impression and positional bid estimates using the estimation feature. This will allow you to see estimates on every keyword based on your ad position. This is very nice for users to be able to plan out spend and for PPC managers to be able to plan out what keywords to go after and how much they will be spending. The new bulk big suggestions also offers more than 1,000 keywords and lets you easily apply all changes.
In addition, they have upgraded the opportunities tab. Now the opportunities tab will offer bid suggestions for exact and broad match keywords. This will help you easily identify new and underperforming keywords in your account.
Here are some additional updates to adCenter:
  • An improved historical and aggregated Quality Score data in reporting so you can view your aggregated quality score by time frame, including hour, day, week, month or a summary. This helps provide better insights into opportunities for improvement 
  • An upgrade to Change History reports so you can view changes made to targeting, and gain better insights into campaign performance related to targeting changes 
  • New Keyword ID field designed to make it easier for API users to update their bids 
  • An upgraded Homepage Dashboard with a new feature to track campaign performance more easily 
  • A new Share of Voice feature that quantifies missed impressions in Account, Campaign, and Ad Group performance reports and helps prioritize optimizations more effectively 
  • A new improved Opportunities Tab that includes bid suggestions for exact/broad match and In-line editing. With this new feature you can easily address underperforming bids to target more volume
With all the new features and upgrades Microsoft hopes to allow the user greater flexibility and control over our Campaigns.
Source: 

Will Microsoft Beat Google in the Travel Search Wars?


As Google continues to slog it out with the Justice Department over its pending acquisition of travel search company ITA Software, Microsoft continues to improve Bing's travel functionality. In doing so, Microsoft is sending a not-so-subtle message to Google: We're winning the travel search battle.
Last week Bing paired Autosuggest Flight Prices with its Price Predictor technology, giving users suggestions on whether to buy tickets now or wait for a better deal. Not only is the autosuggest feature strikingly similar to Google Instant, the Price Predictor tool relies on airfare schedules and pricing collected by--guess who?--ITA Software.


Now Microsoft has officially chosen Kayak.com as its travel search partner, which stands to enhance Bing's power in the travel search market. "When combined with Bing's own tools and technologies such as Price Predictor, rate indicator, flexible search tools and Flight Answers, we are really doubling down on giving customers the tools to make faster, more informed travel decisions," writes Krista Pappas, Bing's Global Travel Industry Director.

Microsoft and Kayak, among many other travel-related Internet companies, are members ofFairSearch.org, a coalition that opposes Google's planned acquisition of ITA Software and asks the U.S. government to block it on the grounds that it will hurt competition and drive up prices. Microsoft makes this alliance very clear-it appears at the bottom of its travel blog post, in bold.
There's no word on when or if Google will wrap its hands around ITA Software, so the battle to gain prominence in online travel searches is nowhere near complete. However, based on Bing's progress, Microsoft has a head start.

By Brennon Slattery, PCWorld